MailerLite vs Kit
MailerLite edges it for most people (solopreneurs and small businesses), but Kit is the better pick if you're creators who lead with email and newsletters.
MailerLite
Clean, affordable email marketing with automations, landing pages and a generous-enough free tier.
Free
- Excellent value for money
- Genuinely easy drag-and-drop editor
- Unlimited emails on every paid plan
- Free tier cut to 250 subscribers
- Approval process for new accounts
Kit
Email-first creator platform with landing pages, automations, and product sales.
Free
- Genuinely free up to 10,000 subscribers
- Best-in-class email automation for creators
- Sell products and memberships without a separate tool
- Lighter on funnel/checkout page design than dedicated builders
- Free plan limited to a single automation
Side by side
| MailerLite | Kit | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Free trial | None | 14 days |
| Transaction fees | 0% | 0% on email plans (Kit Commerce ~3.5% + $0.30 on product sales) |
| User rating | 4.6/5 | 4.4/5 |
| Founded | 2010 | 2013 |
Best for…
Choose MailerLite if
- Solopreneurs and small businesses
- Creators who want clean design on a budget
Choose Kit if
- Creators who lead with email and newsletters
- Selling digital products to a subscriber list
What you'll pay
MailerLite vs Kit: monthly cost
Drag to your size and we'll sort the tools cheapest-first and show where each one jumps a tier.
Related guides
- MailerLite vs Kit: which one actually costs less?
Kit is free to 10,000 subscribers; MailerLite charges from 251 and hits $80/mo by 10,000. But once you need real automations, MailerLite is half the price.
- The real cost of an email list in 2026: a data study
How much does email marketing cost? We computed 2026 pricing for 20 ESPs at four list sizes. The same 5,000-subscriber list runs $0 to $100 a month.
- Email marketing for beginners: pick your first ESP
Email marketing for beginners in 2026. How to choose your first ESP, why MailerLite wins on value, and how subscriber pricing actually works.
Frequently asked questions
Is MailerLite or Kit better?
MailerLite scores higher on our composite (4.4 vs 4.3), mainly on value and features. But Kit wins for specific cases: creators who lead with email and newsletters and selling digital products to a subscriber list. Neither is "best" universally; it depends on your situation.
Which is cheaper, MailerLite or Kit?
MailerLite has the lower entry price (free). Watch transaction fees too: MailerLite keep more of each sale. Use the calculator below for your real cost.
More: all email marketing · MailerLite alternatives · Kit alternatives
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