For most creators, Systeme.io is the best funnel builder to start with — it's free up to 2,000 contacts, charges 0% transaction fees, and bundles email and courses in. If you want the deepest, most battle-tested funnel features and conversion templates, ClickFunnels is the category standard, while Kartra is the better all-in-one if you also need a CRM and helpdesk.
Need just fast landing pages rather than full funnels? Leadpages is cheaper and simpler. Compare them all below.
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Best overall fit for a typical funnels buyer. Here's why — and when something else wins.
Genuinely free all-in-one — funnels, email, and courses in a single tool.
Why it fits: For most creators, Systeme.
| Tool | Score | From | Free | Txn fee | Best for | Visit |
|---|---|---|---|---|---|---|
| | Free Lowest | ✓ | 0% | Bootstrappers and beginners on a budget | Visit Systeme.io (affiliate link, opens in a new tab) | |
| | Free Lowest | ✓ | 0% on email plans (Kit Commerce ~3.5% + $0.30 on product sales) | Creators who lead with email and newsletters | Visit | |
| | Free Lowest | ✓ | None | Non-technical users and small businesses | Visit | |
| | Free Lowest | ✓ | None | Marketers building lead-gen quizzes and funnels | Visit | |
| | Free Lowest | ✓ | 0% (email and funnel plans) | Email-led marketers wanting funnels and webinars | Visit | |
| | $81 | — | 0% (processor only) | Info-product sellers and coaches running paid funnels | Visit | |
| | $97 | — | 0% platform fee | Marketing agencies managing multiple clients | Visit GoHighLevel (affiliate link, opens in a new tab) | |
| | $24.17 | — | None | Marketers running paid ads needing fast pages | Visit | |
| | $20 | — | None | Agencies needing white-label landing pages | Visit | |
| | $22 | — | None | PPC marketers optimizing ad landing pages | Visit | |
| | Free Lowest | ✓ | 5% on GrooveSell/GrooveKart sales | Solopreneurs wanting an all-in-one free to start | Visit | |
| | $41 | — | 0% | Ecommerce sellers building upsell funnels | Visit | |
| | $99 | — | 0% (processor only) | Marketers wanting one tool for funnels, email, and members | Visit | |
| | $37 | — | 0% (processor only) | Lead generation and landing-page campaigns | Visit | |
| | $10.75 | — | None | WordPress owners building landing pages and funnels | Visit | |
| | $24.92 | — | None | WordPress marketers building conversion sites | Visit | |
| | $17 | — | None | Solopreneurs wanting one cheap all-in-one stack | Visit | |
| | $75 | — | None | Marketers prioritizing page speed | Visit | |
| | $79 | — | None | Marketing teams and agencies running paid ads | Visit | |
| | $49 | — | None | Small businesses wanting an all-in-one toolkit | Visit |
Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.
Cost changes as your contacts grow — drag to your size to compare.
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
Email-first creator platform with landing pages, automations, and product sales.
AI-powered drag-and-drop website and landing page builder for non-techies
No-code builder for interactive funnels, quizzes, forms, surveys and calculators
Email marketing with conversion funnels, landing pages, and built-in webinars.
Conversion-focused sales funnels, courses, and stores with proven templates.
White-label all-in-one CRM, funnels, and automation built for agencies.
AMP-powered landing page builder for fast, high-converting mobile pages and funnels
Landing page builder with AI tools, A/B testing and agency white-label options
AI-powered landing page builder with A/B testing and Smart Traffic optimization
All-in-one funnel, website, email, and e-commerce platform with a free-forever core
Ecommerce-first sales funnel builder with one-click upsells and 0% extra fees
All-in-one funnels, email, memberships, and CRM that scale with your list.
Fast, conversion-optimized landing pages and lead capture for any business.
WordPress landing page, sales funnel and website builder plugin
All-in-one WordPress plugin suite for pages, leads, courses and conversion sites
All-in-one marketing platform with website, funnel, email and automation tools
Fast-loading drag-and-drop funnel and landing page builder
Landing page builder for marketing teams with A/B testing and personalization
All-in-one marketing platform for landing pages, popups, email, and lead automation
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Yes — Systeme.io is the closest free alternative. Its free plan includes funnels, email, and a course, with 0% transaction fees. It's less polished than ClickFunnels and has fewer templates, but for most creators it does the same core job at a fraction of the cost. See ClickFunnels vs Systeme.io.
ClickFunnels is funnel-first with the best conversion templates and community. Kartra is a broader all-in-one (funnels + email + CRM + helpdesk + membership) that scales pricing with your contact count. Pick ClickFunnels for selling, Kartra for consolidating your whole stack.
The major ones (ClickFunnels, Systeme.io, Kartra, Leadpages) charge 0% platform fees — you only pay your payment processor (Stripe/PayPal). That makes the monthly price and contact limits the main cost drivers.