Best all-in-one CRM for agencies in 2026

For agencies and operators who manage clients, GoHighLevel is our top pick — flat pricing with unlimited contacts, true white-labeling, and the ability to resell the platform as your own SaaS. HubSpot is the more polished, enterprise-grade option (with a free tier to start), while Keap suits small service businesses that want CRM plus invoicing in one.

Watch the pricing model carefully: GoHighLevel and Systeme.io stay flat, but HubSpot, Keap, and ActiveCampaign scale steeply with your contact count. Compare below.

20 tools compared · pricing verified 2026 · updated for TryToolFit

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Our top pick: GoHighLevel

Best overall fit for a typical agency crm buyer. Here's why — and when something else wins.

★ Top pick

GoHighLevel

White-label all-in-one CRM, funnels, and automation built for agencies.

Recurring

Why it fits: For agencies and operators who manage clients, GoHighLevel is our top pick — flat pricing with unlimited contacts, true white-labeling, and the ability to resell the platform as your own SaaS.

From $97/mo

Score

Txn fee 0% platform fee

Replaces many separate tools, cutting agency software costs
True white-labeling and SaaS resale on higher tiers

Steep learning curve and feature overwhelm for beginners

Marketing agencies managing multiple clientsOperators wanting to launch a SaaS

Visit GoHighLevel Read review

Quick pick by situation

You run an agency / manage clients GoHighLevel (flat, white-label)
You want polish + free to start HubSpot (free CRM tier)
You're a small service business Keap (CRM + invoicing)
You mainly need email automation ActiveCampaign
You want a budget all-in-one Systeme.io (free plan)

All 20 agency crm compared

Tool	From	Free	Txn fee	Best for	Visit
GoHighLevel ★ Top pick White-label all-in-one CRM, funnels, and automation built for agencies.	$97	—	0% platform fee	Marketing agencies managing multiple clients	Visit GoHighLevel (affiliate link, opens in a new tab)
Systeme.io Genuinely free all-in-one — funnels, email, and courses in a single tool.	Free Lowest	✓	0%	Bootstrappers and beginners on a budget	Visit Systeme.io (affiliate link, opens in a new tab)
HubSpot Enterprise-grade CRM and marketing automation that scales from free up.	Free Lowest	✓	0%	Scaling B2B teams needing one platform	Visit
Capsule CRM The simple CRM small teams love — manage contacts and close deals with no bloat	Free Lowest	✓	None (CRM)	Small businesses and startups	Visit
Salesflare Automated CRM for SMBs that fills itself in from email, calendar and social	$29	—	None (CRM)	Small B2B teams selling via email	Visit
Bigin by Zoho CRM Pipeline-centric CRM by Zoho built for small businesses and teams	Free Lowest	✓	None (CRM)	Small sales teams	Visit
EngageBay Affordable all-in-one CRM with marketing, sales, and support in one suite.	Free Lowest	✓	None (CRM, no sales cut)	Bootstrapped teams wanting all-in-one cheap	Visit
ActiveCampaign Advanced email and marketing automation with an optional built-in CRM.	$15	—	0%	Creators and SMBs focused on email automation	Visit
Close Inside-sales CRM with built-in calling, SMS and email for high-velocity SMB teams	$9	—	None (CRM); calling/SMS billed as usage	High-volume inside sales teams	Visit
monday Sales CRM Visual, customizable sales CRM built on the monday.com Work OS platform	$12	—	None (CRM)	Small to mid-size sales teams wanting flexibility	Visit
Copper CRM built for Google Workspace that lives inside Gmail and Calendar	$23	—	None (CRM)	Google Workspace teams	Visit
HoneyBook All-in-one clientflow for freelancers: proposals, contracts, invoices, payments	$29	—	Payment processing: card from 2.9% + 25¢; ACH 1.5%	Freelancers and solo creatives	Visit
Nimble Simple relationship-focused CRM with social and email enrichment for small teams	$24.9	—	None (CRM)	Solopreneurs and small relationship-driven teams	Visit
Zoho CRM Full-featured sales CRM with deep automation and a generous free tier.	Free Lowest	✓	None (CRM, no sales cut)	Budget-conscious sales teams	Visit
Bonsai All-in-one CRM and business suite for freelancers and agencies	$9	—	Payment processing fees apply on online client payments	Freelancers and independent contractors	Visit
Nutshell All-in-one CRM and email marketing platform built for small-business sales teams	$7	—	None (CRM)	Small-to-midsize B2B sales teams	Visit
Pipedrive Visual, pipeline-first sales CRM built to help SMBs and agencies close more deals	$14	—	None (CRM)	Small to mid-size sales teams	Visit
Insightly Unified CRM with project management for growing SMBs and mid-market teams	$29	—	None (CRM)	SMBs/mid-market needing CRM + project management	Visit
Ontraport All-in-one CRM, marketing automation and email platform for small businesses	$66	—	None (CRM)	Solopreneurs/SMBs wanting CRM + marketing automation	Visit
Keap CRM, sales automation, and payments in one tool for small service businesses.	$249	—	0%	Small service businesses needing CRM + payments	Visit

Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.

What you'll actually pay as you grow

Cost changes as your contacts grow — drag to your size to compare.

Estimate by contacts

Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.

Exact:

The rest, ranked & reviewed

Systeme.io

Genuinely free all-in-one — funnels, email, and courses in a single tool.

Free plan Recurring

From Free

Score

Txn fee 0%

Genuinely usable free plan, not just a trial
Replaces funnel, email, course, and affiliate tools in one

Course player and templates are basic vs. dedicated LMS tools

Bootstrappers and beginners on a budgetFunnel-driven solo creators

Visit Systeme.io Read review

HubSpot

Enterprise-grade CRM and marketing automation that scales from free up.

Free plan

From Free

Score

Txn fee 0%

Generous free tier to start with no credit card
Polished, unified platform across sales/marketing/service

Professional and Enterprise tiers are expensive

Scaling B2B teams needing one platformTeams that value reporting and integrations

Visit HubSpot Read review

Capsule CRM

The simple CRM small teams love — manage contacts and close deals with no bloat

Free plan

From Free

Score

Txn fee None

Very easy to use with fast onboarding
Genuinely free plan for up to 2 users

Advanced customization limited vs enterprise CRMs

Small businesses and startupsSolo founders and small sales teams

Visit Capsule CRM Read review

Salesflare

Automated CRM for SMBs that fills itself in from email, calendar and social

From $29/mo

Score

Txn fee None

Automatically captures and updates contact data
Excellent Gmail/Outlook integration

Best suited to email-driven B2B only

Small B2B teams selling via emailAgencies and consultancies

Visit Salesflare Read review

Bigin by Zoho CRM

Pipeline-centric CRM by Zoho built for small businesses and teams

Free plan

From Free

Score

Txn fee None

Very affordable, true free plan available
Easy setup compared to full Zoho CRM

Lighter on marketing/quoting vs clientflow tools

Small sales teamsSMBs wanting a simple, cheap CRM

Visit Bigin by Zoho CRM Read review

EngageBay

Affordable all-in-one CRM with marketing, sales, and support in one suite.

Free plan

From Free

Score

Txn fee None

Very low cost with a capable free plan
Marketing, sales, and support bundled together

Smaller brand and integration ecosystem

Bootstrapped teams wanting all-in-one cheapA HubSpot alternative on a budget

Visit EngageBay Read review

ActiveCampaign

Advanced email and marketing automation with an optional built-in CRM.

From $15/mo

Score

Txn fee 0%

Best-in-class automation depth for the price
Low entry cost for small lists

Price scales sharply with contact count

Creators and SMBs focused on email automationBusinesses needing sophisticated workflows

Visit ActiveCampaign Read review

Close

Inside-sales CRM with built-in calling, SMS and email for high-velocity SMB teams

From $9/mo

Score

Txn fee None

Calling, SMS and email built into the CRM
Strong for high-velocity outbound sales

Usage-based calling/SMS adds to cost

High-volume inside sales teamsOutbound SMB sales teams

Visit Close Read review

monday Sales CRM

Visual, customizable sales CRM built on the monday.com Work OS platform

From $12/mo

Score

Txn fee None

Highly visual and easy to customize
Low per-seat entry price

3-seat minimum raises real entry cost

Small to mid-size sales teams wanting flexibilityTeams already using monday.com Work OS

Visit monday Sales CRM Read review

Copper

CRM built for Google Workspace that lives inside Gmail and Calendar

From $23/mo

Score

Txn fee None

Seamless for Google Workspace users
Auto-captures contacts and emails

Only compelling for Google-centric teams

Google Workspace teamsSMBs and agencies working in Gmail

Visit Copper Read review

HoneyBook

All-in-one clientflow for freelancers: proposals, contracts, invoices, payments

From $29/mo

Score

Txn fee Payment processing: card from 2.9% + 25¢; ACH 1.5%

Flat pricing with unlimited clients/projects
Polished all-in-one clientflow for solopreneurs

Payment processing fees on top of subscription

Freelancers and solo creativesService-based small businesses

Visit HoneyBook Read review

Nimble

Simple relationship-focused CRM with social and email enrichment for small teams

From $24.9/mo

Score

Txn fee None

Affordable single-tier pricing, easy to adopt
Strong contact enrichment from social/web data

Limited marketing automation depth

Solopreneurs and small relationship-driven teamsMicrosoft 365 users wanting CRM in their inbox

Visit Nimble Read review

Zoho CRM

Full-featured sales CRM with deep automation and a generous free tier.

Free plan

From Free

Score

Txn fee None

Generous free plan for up to 3 users
Deep automation and customization for the price

Per-user pricing adds up for bigger teams

Budget-conscious sales teamsSmall agencies wanting a free CRM to start

Visit Zoho CRM Read review

Bonsai

All-in-one CRM and business suite for freelancers and agencies

From $9/mo

Score

Txn fee Payment processing fees apply on online client payments

Broad all-in-one feature set for freelancers
Affordable per-user entry on annual billing

Per-user pricing scales up for teams

Freelancers and independent contractorsSmall agencies needing all-in-one

Visit Bonsai Read review

Nutshell

All-in-one CRM and email marketing platform built for small-business sales teams

From $7/mo

Score

Txn fee None

Affordable per-user entry (from $7/user/mo annual)
Easy to set up and adopt

No free tier

Small-to-midsize B2B sales teamsBusinesses wanting CRM + email marketing combined

Visit Nutshell Read review

Pipedrive

Visual, pipeline-first sales CRM built to help SMBs and agencies close more deals

From $14/mo

Score

Txn fee None

Intuitive visual pipeline that is easy to adopt
Strong automation and reporting at mid tiers

Many advanced features gated to higher tiers

Small to mid-size sales teamsPipeline-focused B2B sales

Visit Pipedrive Read review

Insightly

Unified CRM with project management for growing SMBs and mid-market teams

From $29/mo

Score

Txn fee None

Combines CRM with project delivery in one tool
Scales into marketing and service bundles

Pricing advertised annually only

SMBs/mid-market needing CRM + project managementService businesses managing post-sale delivery

Visit Insightly Read review

Ontraport

All-in-one CRM, marketing automation and email platform for small businesses

From $66/mo

Score

Txn fee None

True all-in-one (CRM + marketing + payments)
Powerful visual automation engine

Higher entry price than simple CRMs

Solopreneurs/SMBs wanting CRM + marketing automationCourse creators and info-product sellers

Visit Ontraport Read review

Keap

CRM, sales automation, and payments in one tool for small service businesses.

From $249/mo

Score

Txn fee 0%

All features included in one plan, no feature gating
Strong native automation plus payments and invoicing

High entry price with a required implementation fee

Small service businesses needing CRM + paymentsSolopreneurs wanting follow-up automation

Visit Keap Read review

Head-to-head comparisons

GoHighLevel HubSpot GoHighLevel Keap

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Frequently asked questions

Is GoHighLevel better than HubSpot for agencies?

For agencies, usually yes — GoHighLevel has flat pricing with unlimited contacts and lets you white-label and resell the platform, which HubSpot can't. HubSpot is more polished and better for in-house B2B teams, but its per-contact pricing gets expensive fast. See GoHighLevel vs HubSpot.

Why is GoHighLevel pricing flat when others scale?

GoHighLevel charges a flat monthly fee for unlimited contacts and sub-accounts; it makes money on usage (SMS/email/AI) that you can rebill to clients. HubSpot, Keap, and ActiveCampaign instead charge by contact count, so a growing list raises your bill steeply.

What's the cheapest agency CRM?

Systeme.io is the cheapest entry (free up to 2,000 contacts) if you mainly need funnels, email, and basic CRM. For true agency features — white-label, client sub-accounts, SaaS resale — GoHighLevel at $97/mo flat is the best value.