The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Brevo scores 4.4/5 in our comparison model. Based on the available evidence, it's best suited to businesses with big lists, modest send volume and teams wanting email plus sms and crm. Free plan with no stated contact cap. The main trade-offs: daily send cap on the free plan; email-volume pricing can confuse beginners; editor less polished than mailerlite. Pricing starts at $8.08/mo.
What Brevo looks like
A live snapshot of Brevo's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Free plan with no stated contact cap
- Cheap for large lists with low send volume
- Email, SMS and CRM in one tool
- Daily send cap on the free plan
- Email-volume pricing can confuse beginners
- Editor less polished than MailerLite
Key features
- Email and SMS marketing
- WhatsApp campaigns
- Built-in sales CRM
- Marketing automation workflows
- Transactional email API
- Contact storage scales with email tier on paid plans
Pricing
Bills on emails sent (verified 2026-10-08). Free: 300 emails/day, no contact cap shown. Paid plans now tie contact storage to the email tier: Starter $8.08/mo annual ($9 monthly) for 5,000 emails and 500 contacts, $15.25 for 10,000 emails / 1,500 contacts, $22.50 for 15,000 / 2,500, $28.75 for 20,000 emails (500,000 contacts). Standard from $16.17/mo annual.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Custom | Custom | 300 emails/day; no contact cap shown |
| Starter | $9 | $8.08 | 5,000 emails/mo, 500 contacts (scales by email volume) |
| Standard | $18 | $16.17 | 5,000 emails/mo; automation, A/B testing |
Transaction fees: 0%. Prices verified against Brevo's pricing page; verify current pricing ↗.
Who should use Brevo?
Good fit
- Businesses with big lists, modest send volume
- Teams wanting email plus SMS and CRM
Look elsewhere
- High-frequency daily senders on a budget
Weighing the field? See Brevo alternatives →.
Frequently asked questions
How much does Brevo cost?
Brevo starts at $8.08/mo. Bills on emails sent (verified 2026-10-08). Free: 300 emails/day, no contact cap shown. Paid plans now tie contact storage to the email tier: Starter $8.08/mo annual ($9 monthly) for 5,000 emails and 500 contacts, $15.25 for 10,000 emails / 1,500 contacts, $22.50 for 15,000 / 2,500, $28.75 for 20,000 emails (500,000 contacts). Standard from $16.17/mo annual.
Does Brevo charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Brevo best for?
Brevo is best for businesses with big lists, modest send volume and teams wanting email plus sms and crm. It's less ideal for high-frequency daily senders on a budget.
