The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Durable scores 4.3/5 in our comparison model. Based on the available evidence, it's best suited to service-based small businesses and time-strapped solopreneurs. Fastest path from zero to a live site. The main trade-offs: limited design customization; templates can feel generic; higher tiers get pricey for what they add. Pricing starts at $22/mo.
What Durable looks like
A live snapshot of Durable's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Fastest path from zero to a live site
- Bundles business tools beyond the site
- Genuinely beginner-friendly
- Limited design customization
- Templates can feel generic
- Higher tiers get pricey for what they add
Key features
- AI generates a full site in ~30 seconds
- Built-in CRM and contact management
- Invoicing and basic accounting
- AI marketing and content assistant
- Custom domain and hosting
- Simple editing for non-technical owners
Pricing
Free tier publishes to a .durable.site subdomain and includes a 10-customer CRM; a custom domain starts at $22/mo billed annually. Every plan bundles SEO, hosting, unlimited traffic and the CRM.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Custom | Custom | Publish to a .durable.site subdomain; CRM up to 10 customers, 5 images/mo. |
| Launch | $25 | $22 | Custom domain, unlimited CRM, online booking, AI agents, 50 images/mo. |
| Grow | $49 | $41 | Adds unlimited team members, expert onboarding, and 10x AI usage. |
Transaction fees: 0%. Prices verified against Durable's pricing page; verify current pricing ↗.
Who should use Durable?
Good fit
- Service-based small businesses
- Time-strapped solopreneurs
Look elsewhere
- Custom-designed brand sites
Weighing the field? See Durable alternatives →.
Frequently asked questions
How much does Durable cost?
Durable starts at $22/mo. Free tier publishes to a .durable.site subdomain and includes a 10-customer CRM; a custom domain starts at $22/mo billed annually. Every plan bundles SEO, hosting, unlimited traffic and the CRM.
Does Durable charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Durable best for?
Durable is best for service-based small businesses and time-strapped solopreneurs. It's less ideal for custom-designed brand sites.
