The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
iContact scores 4.0/5 in our comparison model. Based on the available evidence, it's best suited to small businesses and nonprofits. Easy for beginners. The main trade-offs: no free plan; dated interface; limited advanced features. Pricing starts at $9/mo.
What iContact looks like
A live snapshot of iContact's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Easy for beginners
- Dedicated support reps
- Reliable deliverability
- No free plan
- Dated interface
- Limited advanced features
Key features
- Drag-and-drop editor
- Email templates
- Automation workflows
- List segmentation
- Signup forms & landing pages
- Reporting & analytics
Pricing
Scales by contact count (verified 2026-10-08 from screenshots of icontact.com/pricing): Standard $9/mo at 500 contacts, $14 at 1,000, $28 at 2,500, $45 at 5,000, $73 at 10,000 (monthly billing); yearly billing saves 15% ($1,836/yr = $153/mo at 25,000; $3,570/yr at 50,000). Premium $16→$109 and Ultimate $24→$128 over 500→10,000.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Standard | $9 | $7.67 | From 500 contacts; templates, landing pages, automations |
| Premium | $16 | $14 | Unlimited users, social posting, AI content assistant |
| Ultimate | $24 | $20.4 | Adds email verification, dynamic content, AI templates (annual = 15% off, derived) |
Transaction fees: 0%. Prices verified against iContact's pricing page; verify current pricing ↗.
Who should use iContact?
Good fit
- Small businesses
- Nonprofits
Look elsewhere
- Advanced automation power users
Weighing the field? See iContact alternatives →.
Frequently asked questions
How much does iContact cost?
iContact starts at $9/mo. Scales by contact count (verified 2026-10-08 from screenshots of icontact.com/pricing): Standard $9/mo at 500 contacts, $14 at 1,000, $28 at 2,500, $45 at 5,000, $73 at 10,000 (monthly billing); yearly billing saves 15% ($1,836/yr = $153/mo at 25,000; $3,570/yr at 50,000). Premium $16→$109 and Ultimate $24→$128 over 500→10,000.
Does iContact charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is iContact best for?
iContact is best for small businesses and nonprofits. It's less ideal for advanced automation power users.
