GoHighLevel vs Keap
GoHighLevel edges it for most people (marketing agencies managing multiple clients), but Keap is the better pick if you're small service businesses needing crm + payments.
GoHighLevel
White-label all-in-one CRM, funnels, and automation built for agencies.
$97/mo
- Replaces many separate tools, cutting agency software costs
- True white-labeling and SaaS resale on higher tiers
- Flat pricing with no per-contact scaling
- Steep learning curve and feature overwhelm for beginners
- Usage-based SMS/email/AI charges add to the base price
Keap
CRM, sales automation, and payments in one tool for small service businesses.
$299/mo
- All features included in one plan, no feature gating
- Strong native automation plus payments and invoicing
- Good fit for small service-based businesses
- High entry price with a required implementation fee
- Per-contact scaling gets expensive
Side by side
| GoHighLevel | Keap | |
|---|---|---|
| Starting price | $97/mo | $299/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Transaction fees | 0% platform fee | 0% |
| User rating | 4.6/5 | 3.8/5 |
| Founded | 2018 | 2001 |
Best for…
Choose GoHighLevel if
- Marketing agencies managing multiple clients
- Operators wanting to launch a SaaS
Choose Keap if
- Small service businesses needing CRM + payments
- Solopreneurs wanting follow-up automation
What you'll pay
GoHighLevel vs Keap: monthly cost
These plans are flat-rate: the price doesn't change with your audience size. Here's the monthly cost, cheapest first.
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Frequently asked questions
Is GoHighLevel or Keap better?
GoHighLevel scores higher on our composite (4.1 vs 3.4), mainly on value and features. But Keap wins for specific cases: small service businesses needing crm + payments and solopreneurs wanting follow-up automation. Neither is "best" universally; it depends on your situation.
Which is cheaper, GoHighLevel or Keap?
GoHighLevel has the lower entry price ($97/mo). Watch transaction fees too: GoHighLevel keep more of each sale. Use the calculator below for your real cost.
More: all agency crm · GoHighLevel alternatives · Keap alternatives
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