The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Keap scores 3.4/5 in our comparison model. Based on the available evidence, it's best suited to small service businesses needing crm + payments and solopreneurs wanting follow-up automation. All features included in one plan, no feature gating. The main trade-offs: high entry price with a required implementation fee; per-contact scaling gets expensive; interface feels dated. Pricing starts at $299/mo.
What Keap looks like
A live snapshot of Keap's site so you can eyeball the look and feel before clicking through.
Pros & cons
- All features included in one plan, no feature gating
- Strong native automation plus payments and invoicing
- Good fit for small service-based businesses
- High entry price with a required implementation fee
- Per-contact scaling gets expensive
- Interface feels dated
Key features
- CRM with contact tagging and segmentation
- Sales and marketing automation workflows
- Email and SMS marketing campaigns
- Invoicing, quotes, and payment processing
- Landing pages and lead-capture forms
- Appointment scheduling and pipelines
Pricing
Single all-inclusive plan at $299/mo billed monthly (verified 2026-09-07). Priced by contacts and users; an implementation fee is usually required. Keap publishes no annual rate.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Keap | $299 | $299 | Single all-inclusive plan, billed monthly |
Transaction fees: 0%. Prices verified against Keap's pricing page; verify current pricing ↗.
Who should use Keap?
Good fit
- Small service businesses needing CRM + payments
- Solopreneurs wanting follow-up automation
Look elsewhere
- Agencies needing white-label or multi-client accounts
Weighing the field? See Keap alternatives →.
Frequently asked questions
How much does Keap cost?
Keap starts at $299/mo. Single all-inclusive plan at $299/mo billed monthly (verified 2026-09-07). Priced by contacts and users; an implementation fee is usually required. Keap publishes no annual rate.
Does Keap charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Keap best for?
Keap is best for small service businesses needing crm + payments and solopreneurs wanting follow-up automation. It's less ideal for agencies needing white-label or multi-client accounts.
