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Keap review

CRM, sales automation, and payments in one tool for small service businesses.

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The verdict

Keap scores 3.4/5 in our review. It's best for small service businesses needing crm + payments and solopreneurs wanting follow-up automation. All features included in one plan, no feature gating. The main trade-offs: high entry price with a required implementation fee; per-contact scaling gets expensive; interface feels dated. Pricing starts at $249/mo.

What Keap looks like

A live snapshot of Keap's site so you can eyeball the look and feel before clicking through.

Screenshot of the Keap website
Live preview of Keap's site. Captured automatically — TryToolFit isn't affiliated unless marked.

Pros & cons

  • All features included in one plan, no feature gating
  • Strong native automation plus payments and invoicing
  • Good fit for small service-based businesses
  • High entry price with a required implementation fee
  • Per-contact scaling gets expensive
  • Interface feels dated

Key features

  • CRM with contact tagging and segmentation
  • Sales and marketing automation workflows
  • Email and SMS marketing campaigns
  • Invoicing, quotes, and payment processing
  • Landing pages and lead-capture forms
  • Appointment scheduling and pipelines

Pricing

Single all-inclusive plan priced by contacts/users; an implementation fee is usually required.

PlanMonthlyAnnual (per mo)What you get
Keap (annual) $249 $249 1,500 contacts, 2 users, full platform
Keap (monthly) $299 $249 Same plan, month-to-month

Transaction fees: 0%. Prices verified against Keap's pricing page; verify current pricing ↗.

Who should use Keap?

Good fit

  • Small service businesses needing CRM + payments
  • Solopreneurs wanting follow-up automation

Look elsewhere

  • Agencies needing white-label or multi-client accounts

Weighing the field? See Keap alternatives →.

Frequently asked questions

How much does Keap cost?

Keap starts at $249/mo. Single all-inclusive plan priced by contacts/users; an implementation fee is usually required.

Does Keap charge transaction fees?

Transaction fees: 0%. You keep the full sale (minus your payment processor).

Who is Keap best for?

Keap is best for small service businesses needing crm + payments and solopreneurs wanting follow-up automation. It's less ideal for agencies needing white-label or multi-client accounts.

Keap alternatives

See all Keap alternatives →