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Leadpages: pricing & fit

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Fast, conversion-optimized landing pages and lead capture for any business.

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Leadpages scores 3.9/5 in our comparison model. Based on the available evidence, it's best suited to lead generation and landing-page campaigns and fast page publishing for smbs. Quick to publish high-converting pages. The main trade-offs: not a full funnel/crm suite; a/b testing locked to pro and above; limited e-commerce depth. Pricing starts at $53.58/mo.

What Leadpages looks like

A live snapshot of Leadpages's site so you can eyeball the look and feel before clicking through.

Screenshot of the Leadpages website
Homepage preview of Leadpages's site. Captured automatically. TryToolFit isn't affiliated unless marked.

Pros & cons

  • Quick to publish high-converting pages
  • No platform transaction fees
  • Unlimited leads even on the entry plan
  • Not a full funnel/CRM suite
  • A/B testing locked to Pro and above
  • Limited e-commerce depth

Key features

  • Drag-and-drop landing page builder
  • Large library of conversion templates
  • Lead-capture pop-ups and alert bars
  • A/B testing (Pro and up)
  • Built-in checkout and payments
  • Unlimited traffic and leads

Pricing

Leadpages plans are Grow/Optimize/Scale; annual billing saves 20%. A separate, cheaper HTML Pub by Leadpages line publishes pages from $20/mo ($16 annual) without the A/B testing and CRO features.

PlanMonthlyAnnual (per mo)What you get
Grow $67 $53.58 Solo marketers and small teams starting CRO
Optimize $135 $108 Growing teams and performance marketers
Scale $271 $216.83 Highest limits and custom domains

Transaction fees: 0% (processor only). Prices verified against Leadpages's pricing page; verify current pricing ↗.

Who should use Leadpages?

Good fit

  • Lead generation and landing-page campaigns
  • Fast page publishing for SMBs

Look elsewhere

  • Complex multi-step funnels with upsells

Weighing the field? See Leadpages alternatives →.

Frequently asked questions

How much does Leadpages cost?

Leadpages starts at $53.58/mo. Leadpages plans are Grow/Optimize/Scale; annual billing saves 20%. A separate, cheaper HTML Pub by Leadpages line publishes pages from $20/mo ($16 annual) without the A/B testing and CRO features.

Does Leadpages charge transaction fees?

Transaction fees: 0% (processor only). You keep the full sale (minus your payment processor).

Who is Leadpages best for?

Leadpages is best for lead generation and landing-page campaigns and fast page publishing for smbs. It's less ideal for complex multi-step funnels with upsells.

Related guides

Leadpages alternatives

See all Leadpages alternatives →

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