Brevo vs Mailchimp
Brevo edges it for most people (businesses with big lists, modest send volume), but Mailchimp is the better pick if you're brands wanting a familiar all-rounder.
Brevo
Pay-per-email platform (formerly Sendinblue) with unlimited contacts, plus SMS, WhatsApp and CRM.
$8.08/mo
- Free plan with no stated contact cap
- Cheap for large lists with low send volume
- Email, SMS and CRM in one tool
- Daily send cap on the free plan
- Email-volume pricing can confuse beginners
Mailchimp
The best-known email marketing brand with broad templates, AI tools and a small free plan that scales pricey.
$13/mo
- Huge template and integration library
- Recognized, trusted brand
- Strong analytics and AI tools
- Expensive as your list grows
- Contacts counted even when unsubscribed in some tiers
Side by side
| Brevo | Mailchimp | |
|---|---|---|
| Starting price | $8.08/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | None | None |
| Transaction fees | 0% | 0% |
| User rating | 4.5/5 | 4.4/5 |
| Founded | 2012 | 2001 |
Best for…
Choose Brevo if
- Businesses with big lists, modest send volume
- Teams wanting email plus SMS and CRM
Choose Mailchimp if
- Brands wanting a familiar all-rounder
- Marketers who value integrations
What you'll pay
Brevo vs Mailchimp: monthly cost
Drag to your size and we'll sort the tools cheapest-first and show where each one jumps a tier.
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Frequently asked questions
Is Brevo or Mailchimp better?
Brevo scores higher on our composite (4.4 vs 4.3), mainly on value and features. But Mailchimp wins for specific cases: brands wanting a familiar all-rounder and marketers who value integrations. Neither is "best" universally; it depends on your situation.
Which is cheaper, Brevo or Mailchimp?
Brevo has the lower entry price ($8.08/mo). Watch transaction fees too: Brevo keep more of each sale. Use the calculator below for your real cost.
More: all email marketing · Brevo alternatives · Mailchimp alternatives
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